Salt, along with lace, is the white gold of the town of Pag. The production of salt has a 1000-year history thanks to specific natural conditions such as the climate, a high number of sunny days, the winds that blow often, and nonporous soil. The production technology takes advantage of these natural conditions, and due to its purity, this is among the highest-quality salt in Europe and the world. Salt production has played a vital role throughout the history and life of the town of Pag and its denizens.